Caribe Juice

Managed the marketing plan for the new product launch of Caribe Juice 

• Led the marketing plan for a new product launch in the Dominican Republic, resulting in 35% increase in revenue.

• Trained 15+ field/promotional marketing employees charged with execution of marketing programs and product sampling

• Strengthened relationships with third-party vendors to plan, design and produce swag bags and POP marketing materials

• Organized on-site brand activations, product distribution and visibility within events

• Liaised with 12+ brand ambassadors for content creation and event marketing, growing the social media community by 40%